> to the crisp 7pt pale-gray-on-white designers usually label "joy to read" or "beautiful". Perhaps because they are actually neither and many designers are no

> to the crisp 7pt pale-gray-on-white designers usually label "joy to read" or "beautiful". Perhaps because they are actually neither and many designers are not well-versed in typography. Making text beautiful (but not necessarily readable) is design; making text readable (but not necessarily beautiful) is typography. They of course, overlap, and good typography usually looks good as well.