4 ms·

As a consumer, the last thing I want is more plastic in my wallet. Something like Cardstar (http://www.mycardstar.com/ http://www.mycardstar.com/) would be a st

As a consumer, the last thing I want is more plastic in my wallet. Something like Cardstar (http://www.mycardstar.com/ http://www.mycardstar.com/) would be a start, but maybe that's a typical early adopter HN attitude more than a typical consumer response. Your landing page needs simpler, bigger, attention-grabbing text. Also, I'll second the comment below about the big bright signup button. The CardStar link above has a nice example that you might draw inspiration from. EDIT: Just watched a video from a link on HN: http://www.avc.com/a_vc/2010/05/draw-your-ideas.html http://www.avc.com/a_vc/2010/05/draw-your-ideas.html And the website behind Jack Dorsey's new idea: https://squareup.com/ https://squareup.com/ He makes the point in the video that 90% of America uses plastic to pay for stuff, but only 2% of America can accept payments from plastic sources. If you can come up with a killer common-sense line like that (and a killer landing page like Square's), that will become the raison d'etre for your concept.

loyaltyspace 16y ago
Thanks very much for this. I wasn't aware of CardStar - a fair amount of overlap there. +1 to that killer application in a sentence. I'm not quite there with my elevator pitch.
- olegp 16y ago
  http://www.thepocketagency.com http://www.thepocketagency.com are doing something similar to CardStar in the UK, let me know if you want an intro
  - loyaltyspace 16y ago
    Yes would really appreciate that - seems like we may be complimentary in some ways.
- patrickk 16y ago
  You're most welcome. The very best of luck to you! I'll be in your shoes in a couple of months, just finishing up college now so I can't really work on my numerous ideas. Can't wait to get into it! You might also consider keeping a blog of your progress, like this guy with Bingo Cards, of all things: http://www.kalzumeus.com/ http://www.kalzumeus.com/ Even though his product isn't pitched at a HN-type demographic, the process of how he develops his ideas makes for an interesting read. It's a great way of generating free buzz - writing passionately about your startup with no BS. Something you may wish to consider also.
Zak 16y ago
As a consumer, the last thing I want is more plastic in my wallet. Quoted because I only get one upvote. There are several grocery store chains in my area. One of them does not have a loyalty program; they still have traditional sales. The price of certain items is reduced, and no plastic card or other identifying information is required to get the reduced price. I shop at that chain almost exclusively, in large part due to the lack of a loyalty program. It's not so much that I'm worried about privacy - I simply find them highly annoying. Sorry, LoyaltySpace. I think your startup sucks. I don't want more stores doing this.

loyaltyspace 16y ago

Thanks very much for this. I wasn't aware of CardStar - a fair amount of overlap there. +1 to that killer application in a sentence. I'm not quite there with my elevator pitch.

olegp 16y ago
http://www.thepocketagency.com http://www.thepocketagency.com are doing something similar to CardStar in the UK, let me know if you want an intro
- loyaltyspace 16y ago
  Yes would really appreciate that - seems like we may be complimentary in some ways.
patrickk 16y ago
You're most welcome. The very best of luck to you! I'll be in your shoes in a couple of months, just finishing up college now so I can't really work on my numerous ideas. Can't wait to get into it! You might also consider keeping a blog of your progress, like this guy with Bingo Cards, of all things: http://www.kalzumeus.com/ http://www.kalzumeus.com/ Even though his product isn't pitched at a HN-type demographic, the process of how he develops his ideas makes for an interesting read. It's a great way of generating free buzz - writing passionately about your startup with no BS. Something you may wish to consider also.

Zak 16y ago

As a consumer, the last thing I want is more plastic in my wallet. Quoted because I only get one upvote. There are several grocery store chains in my area. One of them does not have a loyalty program; they still have traditional sales. The price of certain items is reduced, and no plastic card or other identifying information is required to get the reduced price. I shop at that chain almost exclusively, in large part due to the lack of a loyalty program. It's not so much that I'm worried about privacy - I simply find them highly annoying. Sorry, LoyaltySpace. I think your startup sucks. I don't want more stores doing this.