I believe what he means is make tailor your "story" to their style. Maybe by changing your subject line to fit their typical "story" type. Like using LifeHacke

I believe what he means is make tailor your "story" to their style. Maybe by changing your subject line to fit their typical "story" type. Like using LifeHacker as an example: "How my software improves conversions by 35% - overnight." - just something a tad bit sensational. Also, you might want to consider doing "favors" for the bloggers, like giving them a free account & personal assistance in setting up some a/b tests for things like their events or contests, etc. Also, you can try to reach them more personally (but they usually don't like that) - if you have a particular persons email, give that a try or twitter if they're following you, dm them or even a call, if you have skype credit. I believe Jason Kincaid from techcrunch is jkincaid here on HN, that's a starting point. Lastly, you might want to approach blogs with smaller audiences, that are targeted, like smashingmagazine.com or appvita.com - something that 90% tech people read. Good luck, I hope this was helpful.