It may be an affront to democracy, but it's absolutely inevitable, and both sides are doing it; thus you can argue they're cancelling each other out. https://w

It may be an affront to democracy, but it's absolutely inevitable, and both sides are doing it; thus you can argue they're cancelling each other out. https://www.technologyreview.com/s/509026/how-obamas-team-used-big-data-to-rally-voters/ https://www.technologyreview.com/s/509026/how-obamas-team-us... All this is, is a refinement of what politicians always did. Micro-targeting based on personality traits is just the natural evolution of the tradition of pandering to voters. Quantitative change, not qualitative. In addition, Obama, Clinton and Trump all employed or used persuasion experts to help their campaigns (Cialdini for the former two, and Trump for himself). This is absolutely unavoidable, and again no qualitative difference between persuasion experts and the traditional PR consultants or speech writers.