Totally agree. I've had the fortune to have done a couple of rounds of "build it an they will come" (they didn't) to learn that lesson. Building a products is

Totally agree. I've had the fortune to have done a couple of rounds of "build it an they will come" (they didn't) to learn that lesson. Building a products is definitely the most _necessary_ part of any SaaS business, but it's just one component out of many.