>And there is nothing new under the sun here. It's been seen as virtuous for a long time to do good deeds with no ulterior motives. To give money to charity but

>And there is nothing new under the sun here. It's been seen as virtuous for a long time to do good deeds with no ulterior motives. To give money to charity but not to proclaim to everybody that you are charitable, etc. It has traditionally been the case, but that view is wrong. This is exactly what incentivises 'empty signalling' - doing things that get your virtue acknowledged, rather than ones that get the most good done. Instead you should do the most good, and talk loudly about it.