The phrase 'virtue signaling' is always meant to convey "public expressing opinions intended to demonstrate one's good character, in a vacuous or shallow way".

The phrase 'virtue signaling' is always meant to convey "public expressing opinions intended to demonstrate one's good character, in a vacuous or shallow way". There's no "usually" about it. My comment was commenting on someone who wrote (doing a little interpolating here) "It's just Jack(in his role as CEO of twitter) is just virtue signaling, who was commenting on whether Twitter is or is not Twitter is 'shadowbanning' Scott Adams. It's a nonsense argument, Twitter doesn't shadowban, the commenter is probably also commenting on Jack's very public positions on equality and justice. His public statements are heard by millions. I'm sure he actually means what he says. It's not vacuous or shallow.