The point is that, to the voters, there were many unsavory characteristics of each candidate. And from a strategy perspective, it is a mistake to treat the peo

The point is that, to the voters, there were many unsavory characteristics of each candidate. And from a strategy perspective, it is a mistake to treat the people you need to appeal to as if they personally embody the most unsavory characteristics. If Trump supporters want to appeal to the left, they shouldn't assume all Hillary supporters are liars, in favor of obstruction of justice, and want to go to war with Russia. Likewise, if you want to appeal to Trump supporters, which is what you'll have to do to get their votes in the next election, you're not going to get very far by calling them racists, homophobes, etc.