Whether demonizing people who express hateful beliefs is good strategy is unclear at best. Demonizing people you want to find common ground with is unstrategic,

Whether demonizing people who express hateful beliefs is good strategy is unclear at best. Demonizing people you want to find common ground with is unstrategic, certainly, but I think demonizing and shaming people who are spreading hate is necessary and effective, because it sends a clear signal that bigotry is intolerable. There is a huge difference between calling every single Trump voter a racist and bigot, and making the correct observation that Trump got elected on a platform of racism and bigotry. Some Trump voters chose him because of his racism and bigotry, and some Trump voters chose him despite of it. Regardless, there are no Trump voters for whom racism and bigotry are complete deal-breakers, as painful as that may be to acknowledge.