If I'm Coca-Cola or Pepsi or run a large restaurant chain in the US, I'm pushing this ban everywhere. Restaurants price soda to include the cost of people who

If I'm Coca-Cola or Pepsi or run a large restaurant chain in the US, I'm pushing this ban everywhere. Restaurants price soda to include the cost of people who get the free refills and the margins are high because of it. If the government suddenly banned free refills, restaurants won't lower prices because it will hurt top-line revenue and buying decisions aren't made on the price of soda with your meal. Consumption goes down but prices are stable means profits are higher, so Coke and Pepsi can raise their prices to restaurants, say both sides capture half that new margin. Soda makers win, restaurants win, consumers win because consuming less sugar assuming they don't pay for a refill, taxpayers win by lower burden on healthcare. Sounds great.