It's hard to imagine consolidation in a winner take all market like we currently have. If content producers license their shows to Netflix, they're only going t

It's hard to imagine consolidation in a winner take all market like we currently have. If content producers license their shows to Netflix, they're only going to get a fraction of that 9.99 a month subscription fee, with Netflix itself getting the lion's share of the money. They also become more beholden to Netflix' demands if they're the only major player in the video streaming market. Also, with Netflix now producing content, they're helping to prop up their competitor if they hand over their content libraries. This is pretty similar to how mind geek killed the porn production market, except instead of outright pirating content, Netflix gives producers a fraction of what they're previously making through TV. Basically, consolidation will only happen if Netflix can kill and absorb traditional TV media.