What is the equivalent for TV content producers that concerts are for musicians? Seems to me there can be some advantage to having your music available for str

What is the equivalent for TV content producers that concerts are for musicians? Seems to me there can be some advantage to having your music available for streaming as you provide significantly more access to your music, which you can then monetize through concerts/apparel, but would think those producing the in-demand content would not want someone else to be able to capitalize on that.