"They try so hard to segment the market that they make it almost impossible to shop their products. I want to buy but I can't figure out what they are selling."

"They try so hard to segment the market that they make it almost impossible to shop their products. I want to buy but I can't figure out what they are selling." Bravo! This is it. So many manufacturers of so many things screw this up so bad. I call it 'Sony-itis'. They have massive segmentation, within that, so many variations, it's crazy. I think it's an issue of culture: unless the change comes from the top, it will never happen. All the MBA's in the world could not convince them to change, operationally. I worked for a 'major' handset manufacturer that just made new products willy nilly. There was hardly any rhyme or reason. They don't exist anymore, or rather, barely do.