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Twitter says 5% of their MAUs are bots but this surely an underestimate. Facebook estimates nearly 9% fake users which is also likely too conservative. Bot traf
by dxhdr 10y ago
Twitter says 5% of their MAUs are bots but this surely an underestimate. Facebook estimates nearly 9% fake users which is also likely too conservative. Bot traffic in ad fraud is even higher (30+%? every study is different, seems difficult to measure).
So we have 5-9% as a lower bound and perhaps we can look at e-mail for an upper bound with nearly 60% spam by volume.