Just like in engineering, the initial investment into a go-to-market strategy is only the tip of the iceberg; it's the maintenance and support required to make

Just like in engineering, the initial investment into a go-to-market strategy is only the tip of the iceberg; it's the maintenance and support required to make it successful that kills you. At both my former and current company, I've experienced firsthand how distracting splitting your focus on multiple customer segments can be. I would advise you to recognize upfront that the consumer and clinic partnership channels entail vastly different motions for acquiring and supporting customers. If you're investing resources into pursuing both channels simultaneously, make sure that you are measuring ROI for each one. Hopefully you're getting good go-to-market advice from YC and your investors. If not, consider applying to StartX, where there's a solid community of AI-for-med startups (caveat: I'm an alumnus).