[B]efore [I]nterest, [T]axes and [A]mortization is a substring of EBITA: https://en.wikipedia.org/wiki/Earnings_before_interest,_taxes,_and_amortization https:

[B]efore [I]nterest, [T]axes and [A]mortization is a substring of EBITA: https://en.wikipedia.org/wiki/Earnings_before_interest,_taxes,_and_amortization https://en.wikipedia.org/wiki/Earnings_before_interest,_taxe... It's an accounting phrase describing one measure of operating cashflow. Since the Bloomberg story is intended for non-accountants, they decided to spell out each word instead of using the acronym.