3 ms·
Constructive criticism This seems like a great product - it is for sure a great technology - but their intro video[1] is taking people's hopes an fears way too
by fasteo 10y ago
Constructive criticism
This seems like a great product - it is for sure a great technology - but their intro video[1] is taking people's hopes an fears way too far. For example, at 02:53, they say:
"Identify early patients who come into the office could have their illnesses diagnosed at a earlier stage when they are still curable"
This is a pretty strong statement. I would recommend to be less aggressive with their positioning. Their target market are people with potentially serious health problems and false hopes are that last thing they need.
[1] https://www.youtube.com/embed/shhOy2OzGIc?autoplay=1 https://www.youtube.com/embed/shhOy2OzGIc?autoplay=1
- mifeng 10y ago100% agree. The biggest mistake that Theranos made was over-promising. Startups in other vertical do it all the time, but you can't get away with it in consumer healthcare because lives are at stake.
- ttandon 10y agoInteresting - thanks for the feedback! have been internally chatting about making the video beginning/in general more technically focused as opposed to overly emotional (something we noticed was coming about), helpful to hear that here as well. I think the direction we were taking was based on clinical fact (lower cost, earlier testing esp for baseline metrics strongly associated with better clinical outcomes), but I can see how it comes across with that over-hype vibe. will work on fixing