Put crudely, name and brand recognition. People view familiar things more favorably than unfamiliar things. If you've heard of it, you are more likely to buy it

Put crudely, name and brand recognition. People view familiar things more favorably than unfamiliar things. If you've heard of it, you are more likely to buy it. If it has been on TV a lot, you've heard of it -- even if you didn't like the ad. There's a correlation between TV advertising and increased sales over the long term. http://adage.com/article/media/study-affirms-long-term-sales-impact-tv-ads/297632/ http://adage.com/article/media/study-affirms-long-term-sales... (The favorability thing has been lab-tested by showing people subliminal adverts, among other things.)