How many customers are we talking? If you get 10 customers a day, you treat each one like they're a duke; if 100 a day, each one is made to feel like a person.

How many customers are we talking? If you get 10 customers a day, you treat each one like they're a duke; if 100 a day, each one is made to feel like a person. 1000 customers per day are a vague blur, an avalanche of humanity of whom only occasional glimpses are clear, 10,000 customers a day is statistics, and 10 Million per day is an abstraction. Different businesses deal with different customers and different customer volumes change the shape and functionality of the organizations that serve them. The question for you is, at what scale does a business built on somewhat random customer service experiences work?