> I guess you can argue that they make people pay more for an already useful product vs buy the product at all.. Yes this was my point. "Cool" is something tha

> I guess you can argue that they make people pay more for an already useful product vs buy the product at all.. Yes this was my point. "Cool" is something that accelerates buying behavior, not something that you should rely on as main driving factor. Headphone market already exists. People buy headphones to listen to music. So headphone companies can charge more for "cool" headphones. But smart watch market didn't exist as a mainstream market. And creepy hidden camera glasses market didn't exist as a mainstream market.