Here's how I would have done Snaptacles scarcity marketing: 1. Make the actual Snaptacle design into a Snapchat filter. 2. Randomly allow a select few users e

Here's how I would have done Snaptacles scarcity marketing: 1. Make the actual Snaptacle design into a Snapchat filter. 2. Randomly allow a select few users everyday access to that filter and access to purchase the glasses online. Stipulate that they have to use the filter at least once to gain access to buy. 3. People will be excited to receive invitation to buy the glasses via the filter, and also be happy to use the exclusive filter and effectively become the marketing engine for the glasses. 4. Others who did not receive the filter will be envious, further creating the want to both be selected to use the filter, and ultimately purchase the glasses. 5. Sales, sales, sales. Scale, scale, scale. The current method with these limited time stores is really taking scarcity marketing to the extreme, and I believe at the cost of real user adoption.