Coke tastes better if you know it's a Coke. That's what a top-notch advertising department does for you. Well, that and early memories of drinking Coca-Cola on

Coke tastes better if you know it's a Coke. That's what a top-notch advertising department does for you. Well, that and early memories of drinking Coca-Cola on a warm summer night. It's the real thing, baby.