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It doesn't work like that. Lower CPC does not mean lower value. It just means Google pushing into new eco-systems where CPCs are different from desktop search (
by nyrulez 10y ago
It doesn't work like that. Lower CPC does not mean lower value. It just means Google pushing into new eco-systems where CPCs are different from desktop search (e.g. mobile, YT, new publishers/partners) and it may take some time to reach equilibrium among the various actors depending on the ROI of the medium for the respective actors.
- pisarzp 10y agoPrecisely that. Change in Google's CPCs is a great example of Simpson's Paradox. CPCs on every property separately are growing, but aggregate is declining due to much faster growth in areas where CPCs started low
- maverick_iceman 10y agoAlso new growth will come from developing countries which will have lower CPC than the US.