4 ms·
Garbage like this is why I have never and probably will never do anything with my advertising qualification. There's nothing creative about this, the outcomes i
by synicalx 10y ago
Garbage like this is why I have never and probably will never do anything with my advertising qualification. There's nothing creative about this, the outcomes it produces are of no benefit (people will just ignore shill tweets), and it probably only exists to create a bit of short term "buzz" around the McDonalds brand.
The cynicism and disdain for consumers that it took to make something like this is almost sickening.
- majewsky 10y agoIf people "just ignore shill tweets", then why does McD give you a free burger in exchange for a shill tweet?
- _rutinerad 10y agoBecause things like this go viral.
- synicalx 10y agoProbably because some ad agency told them it was a good idea. And also because the tweets aren't really the point of this campaign - they just want to make headlines and keep the brand name in the back of people's minds.