4 ms·
Simply not true. Most drugs never make it past phase 3 trials, so fail in R&D before marketing. Gilead didn't need a lot of marketing for its HepC cure to bec
by pinaceae 10y ago
Simply not true.
Most drugs never make it past phase 3 trials, so fail in R&D before marketing.
Gilead didn't need a lot of marketing for its HepC cure to become a blockbuster and propel them to be the 6th biggest pharma.
DTC is also illegal in all countries except the US and NZ, so it's not even possible to spend that much. Sunshine Act in various countries, China putting execs in jail, etc. The world has moved on.