4 ms·
Why do drugs need marketing?
by woofyman 10y ago
Why do drugs need marketing?
- tracker1 10y agoThis... I feel that we (US) should go back a bit on this, and restrict all advertising not in specific magazines/journals that target doctors, and restrict office visits of pharma reps to dr offices.
- ZeroFries 10y agoWhy does anything need marketing?
- refurb 10y agoBecause it's one of the key ways that physicians get new information about drugs. Not every doctor has the time or the proclivity to do research on every newly launched drug. Having a rep come in and answer questions goes a long way to getting doctors up to speed on the latest information.