I've been a huge fan of metaphors for years (own and have read 6-7 books on the subject) and this article was pretty insightful. Stumbled across it today, when

I've been a huge fan of metaphors for years (own and have read 6-7 books on the subject) and this article was pretty insightful. Stumbled across it today, when I was struggling for a conceptual metaphor of how a new project we're developing works. Had to share it as I've found metaphors to be the power tools of great marketing copy.