One thing you might not have considered is increasing the price (depending on your service). The reason I'm suggesting this is that you could always position y

One thing you might not have considered is increasing the price (depending on your service). The reason I'm suggesting this is that you could always position yourself as a premium service as some people will always choose a more expensive option if they feel they are getting a superior product. This of course might not apply to your particular segment, but if so, it's definitely an option. http://en.wikipedia.org/wiki/Pricing#Premium_pricing http://en.wikipedia.org/wiki/Pricing#Premium_pricing