My mental model for this was "help an old lady push the car out of the ditch", not "I am selling you a service". My reward was a happy conscience and maybe a mi

My mental model for this was "help an old lady push the car out of the ditch", not "I am selling you a service". My reward was a happy conscience and maybe a misguided belief that if I wanted to go back (tables and fortunes turn, managements change, etc.) a 5-min phone call would be all it takes.