It isn't a big deal. The question is, why is Google seemingly making such a big effort on this front, when they're dismissing other concerns (like what they're

It isn't a big deal. The question is, why is Google seemingly making such a big effort on this front, when they're dismissing other concerns (like what they're doing with your searches) as not a big deal? I mean, I'm not one who's particularly nuts about Google and privacy -- we've known they're in the data mining business all along, anyway. This just smells very strongly of a PR move.