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One example is online dating which is a very competitive market. The free product (such as OkCupid or PlentyOfFish) are arguably better than the paid product bu
by jwegan 16y ago
One example is online dating which is a very competitive market. The free product (such as OkCupid or PlentyOfFish) are arguably better than the paid product but a large segment still uses the paid product. eHarmony markets itself as being a site for people serious about marriage. True markets itself as the only dating site with background checks.
The key obviously is making users aware of why your product is superior and convincing them it is worth the cost.
- pedalpete 16y agoVery interesting that you coin the free products as 'arguably better' than the paid. You'd think it would be the other way around, with the paid being arguably better. So, how do you make it obvious why one product is superior to another and worth the cost?
- jwegan 16y agoThe reason I said free is better is due to this blog post from OkCupid http://blog.okcupid.com/index.php/2010/04/07/why-you-should-never-pay-for-online-dating/ http://blog.okcupid.com/index.php/2010/04/07/why-you-should-... in which they say a lot of the profiles in pay sites were created for free or are expired which means a large percentage of the people you contact will be inactive/haven't paid The way to make it obvious is through marketing ;). In my previous comment I tried to give some examples of how the paysites distinguish themselves from the free sites.