People very well knew what apps were and why they wanted them on a phone. Especially as phones were slow back in the day and had slow 2G networks (original iPho

People very well knew what apps were and why they wanted them on a phone. Especially as phones were slow back in the day and had slow 2G networks (original iPhone), an app was a much more fluid experience than a touch-website. In fact people wrote apps for rooted iPhones before iOS came out with official app support and an Appstore.