Jolie, I have had my commercial real estate license since 2006 and I recently found a job as a retail, office, and industrial broker and advisor for Sperry Van

Jolie, I have had my commercial real estate license since 2006 and I recently found a job as a retail, office, and industrial broker and advisor for Sperry Van Ness Commercial real estate- a national commercial real estate brokerage firm. When I began researching the real estate market I found that doing online research was very helpful, resourceful and surprisingly expensive if I wanted to subscribe to the services that I needed to be able to advertise my properties and research online. Nationally approved and recognized brands and websites like Loopnet, CoStar and DMCAR (a professional Denver resource) are paid services. Since I was limited in what I wanted to spend towards online marketing I began searching for ways to market my listings through alternative sites that were free and considered to be social nine months ago and only now have been transformed into advertising powerhouses. Facebook, Twitter and search engines are excellent ways to advertise a business online and they are resourceful for their simple digital functionality and mobile access. Simultaneously these online resources are not necessarily money makers. It's easy to spend $100 or more per month on search engines and Twitter and Facebook can take up a lot of time without paying a dime. While it's important to advertise on search engines and have an online presence through networks like Facebook and Twitter to gain brand recognition and be accessible through online searches, these services don't always pay the business owner who is advertising the same hundreds of millions of venture capital dollars that the developers invest in creating the technologies. In other words, there is a strong distinction between the advertising consumer who pays for the online services and the companies online who are generating 100% of their revenue from online business. Online services can demand a lot and provide practically nothing in return, so it's important for the paying advertising business decision maker to balance how much money and time they invest in online services so that they can have an effective online presence at a descent price. Jonathan Pratt Commercial Real Estate Advisor Sperry Van Ness ROI Commercial Real Estate 1871 Folsom Street Boulder, CO 80302 Office Phone (303) 302-6484 www.svn.com