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A focus group facilitator doesn't try to influence the audience. And focus groups usually don't even empathize with the customer, they simply write down what th
by alsomike 16y ago
A focus group facilitator doesn't try to influence the audience. And focus groups usually don't even empathize with the customer, they simply write down what the customer wants, if they prefer blue or red, not why they prefer it and what that says about their overall goals.