It is not true that all CTR is low on Facebook. There's a wide range of CTRs for ads. Some of them are really low, but some are ridiculously high, a lot higher

It is not true that all CTR is low on Facebook. There's a wide range of CTRs for ads. Some of them are really low, but some are ridiculously high, a lot higher than what I've seen on a traditional high quality web-based ad network.