Sometimes you build your own X not because you can build a better X in general, but because you can build a better X for you specifically. Whether you should bu

Sometimes you build your own X not because you can build a better X in general, but because you can build a better X for you specifically. Whether you should build your own X is largely a function of how core X is to your business. If X isn't that important, use off the shelf. If X is important, build it.