"... but surely there should be a way for us to post thoughts/content to friends with an expectation that only they will ever be able to see it?" Eliminating t

"... but surely there should be a way for us to post thoughts/content to friends with an expectation that only they will ever be able to see it?" Eliminating the for-profit middleman seems like a good first step, this is what Diaspora is all about. Of course not everyone is going to have the technical acumen to host their own node, but there should be a number of node providers to choose from.