Am I reading that correctly? Did this guy previously write and direct a Superbowl ad (the "Doritos" link on that page)? And he still had to resort to this kind

Am I reading that correctly? Did this guy previously write and direct a Superbowl ad (the "Doritos" link on that page)? And he still had to resort to this kind of trick to get an interview? It's a clever trick, but how many people have something like that on their resume? Perhaps that ad didn't really run on the Superbowl broadcast but just a concept? Production values are lower in that video than most Superbowl ads.