the log 2 comes from Shannon coding, because information (tm) encoding is modeled on a bit string of discrete energetic states (something quantum, too, I guess)

the log 2 comes from Shannon coding, because information (tm) encoding is modeled on a bit string of discrete energetic states (something quantum, too, I guess). And there is a transformation to the frequency domain (ie via discrete fourier transform). Entropy is always messured in Watt, doesn't. make sense to equate psychologic information content with physiologic enthropic consumption.