The phrase "both in-person and around the globe" is ambiguous. It could mean either that there were more witnesses in person, and more witnesses around the glob

The phrase "both in-person and around the globe" is ambiguous. It could mean either that there were more witnesses in person, and more witnesses around the globe, or it could mean that the total number of witnesses, anywhere, was the largest ever. This is the (terrible) beauty of it: a supporter can believe the former, while the administration needs only to defend the latter. The phrase "alternative facts" too is ambiguous and, in the way it was used by Conway is classical doublethink. Doublethink involves two actions: a public lie and wilful self-delusion. One interpretation (without context) of the phrase "alternative facts" is that the facts are merely unknown and up for debate. But one merely needs to look at a photo of the inauguration to see that the facts are that Obama had higher attendance in 2009. [1] To claim otherwise is a lie. Another is that the _true_ facts are known, but Conway is explicitly stating: these are the facts which I am telling you to believe. This is the wilful self-delusion. From 1984: And if all others accepted the lie which the Party imposed – if all records told the same tale – then the lie passed into history and became truth. "Who controls the past," ran the Party slogan, "controls the future: who controls the present controls the past." And yet the past, though of its nature alterable, never had been altered. Whatever was true now was true from everlasting to everlasting. It was quite simple. All that was needed was an unending series of victories over your own memory. "Reality control," they called it: in Newspeak, "doublethink." [1] http://www.bbc.com/news/world-us-canada-38716191 http://www.bbc.com/news/world-us-canada-38716191