This whole article could be a case study on finding an idea and starting a business. "I want to be able to say something similar to 'Appointment Reminder will

This whole article could be a case study on finding an idea and starting a business. "I want to be able to say something similar to 'Appointment Reminder will pay for itself the first time it prevents a no-show.'" - despite patio11's humility about sales, this sentence shows he has the right instinct.