Prefabricated doesn't have to mean ugly, it doesn't have to mean it's made out of concrete. It doesn't mean that everything has to look the same either. I thin

Prefabricated doesn't have to mean ugly, it doesn't have to mean it's made out of concrete. It doesn't mean that everything has to look the same either. I think the industry prefers the term "modular" due to the stigma, but they're the same thing. While I'm not a huge fan of how this turned out, here's a recent modular high-rise in Manhattan that doesn't look hideous: http://narchitects.com/work/carmel-place/ http://narchitects.com/work/carmel-place/ This doesn't really argue against your soviet comments either, but you can see that you can do a lot with the idea (though the complicated form lead and uilders' inexperience to pretty high costs): http://www.latimes.com/local/lanow/la-me-ln-innovative-homeless-housing-20141008-story.html http://www.latimes.com/local/lanow/la-me-ln-innovative-homel... But you can stick whatever facade you want onto this. I've read quite a few comments about sticking brick veneer onto these to make them look just like regular buildings. Using modules means you can build the modules off-site in a factory, rather than on a construction site, and maybe we can eventually bring some automation into how those modules are built.