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This is really easy. I did the same thing a few months ago, and made the ad picture something I knew my wife would recognize. I made a landing page where I set
by ivankirigin 16y ago
This is really easy. I did the same thing a few months ago, and made the ad picture something I knew my wife would recognize. I made a landing page where I set a chartbeat alert for even a single visit. Then I made a form on the page to ask who the person was.
I didn't tell anyone about this, and hoped my wife would say she saw this funny ad.
Turns out she had seen it for months and just didn't click it. She thought it was some spammy ad that had a personal photo of us. It was hilarious to learn it worked right away, but that targeting an individual doesn't actually matter.
The ad system is actually awesome wrt privacy. Advertisers never get personal information, but can still target with agility.
- anigbrowl 16y agotargeting an individual doesn't actually matter But is that because your ad was funny? Suppose I target an individual with a very serious message: say, 911 ABDUCTION ALERT! and a photo of their kid - that could well generate a reaction, especially if said kid were away at camp, or the subject of a custody dispute. Someone with ill intent might be able to leverage such a tactic to great effect, though I imagine FB probably has some filtering in place to prevent such obvious abuse. But suppose I take a more subtle approach...say, I target members of a FB group for sufferers of a particular medical condition, but only those who don't have a college degree and are also in a group devoted to some dumb conspiracy theory. People like that might be quite vulnerable to social engineering attacks.
- ivankirigin 16y agoThe latter example has little to do with identifying individuals, but with targeting in general.