3D can reduce the availability of 2D showings by 50%, so if there are half as many times when 2D is showing, then there will be customers that choose not to see

3D can reduce the availability of 2D showings by 50%, so if there are half as many times when 2D is showing, then there will be customers that choose not to see the film because showtimes don't fit their schedule. Source: Myself, a dad that only sees movies a couple times a month during a very limited time period when the babysitter is available