I put in an ad for my wife around Valentine's day and specifically targeted it to her (it helps that she's the only Memphis-area fan of a fan page I run). She

I put in an ad for my wife around Valentine's day and specifically targeted it to her (it helps that she's the only Memphis-area fan of a fan page I run). She saw it early on the first day of the ad window. I think setting my cost per click at the high end of the range was important. It wound up costing less than a dollar for the successful campaign.