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Perhaps we are using the phrase killer product in different ways. When I use it, I don't mean that it's popular, I mean that it's so desirable to its customers
by raganwald 17y ago
Perhaps we are using the phrase killer product in different ways. When I use it, I don't mean that it's popular, I mean that it's so desirable to its customers that they subordinate all other considerations to it.
For example, Visicalc was a killer product: People bought computers to run Visicalc, rather than buying a spreadsheet to run on their computers. PageMaker was a killer product: People bought Macs to run PageMaker rather than choosing a desktop publishing program to run on their Macs.
For all its ubiquity, Flash is not a killer product outside of the video delivery realm: People obviously do not choose a phone to run their Flash games, and developers seem fine learning an entirely new language (Objective C) and framework (Cocoa) to build iPhone applications.
Flash is a killer product in exactly the same sense that J2EE is a killer product.
- Silhouette 17y agoThe problem for Adobe is that you can't win this battle with just any old killer product, only a killer application. It has to be software that does something people need, and does it significantly better than anyone else's software. Adobe doesn't want to write a killer application, it wants to control the killer platform. And in the technology world today, I'm not sure there is any such thing.