> reason about Products: 1) If it's an existing product and someone is asking for an enhancement. You need to ask - is this enhancement unique to this person/c

> reason about Products: 1) If it's an existing product and someone is asking for an enhancement. You need to ask - is this enhancement unique to this person/client or does this apply to a generality of users/customers? 2) Sometimes you have to 'remove' yourself from the picture (i.e. as a user) and imagine how easy it would be for someone who is not technically savvy or conversant with something to easily use a product. An example - I sometimes have fellow PMs/colleagues argue that a design should be done in a particular way and an explanation put in the help (or documentation when it comes to ERP products). I typically counter that people rarely bother to go read up documentation when they suddenly don't understand something on an application screen. I'm not saying don't provide documentation or user guide but we should first exhaust the opportunity of trying to deliver an intuitive to use app.