I feel like it is a classic political move to put a face to an issue like this. California, seemed to do the same thing, by having patrons ask for water at res

I feel like it is a classic political move to put a face to an issue like this. California, seemed to do the same thing, by having patrons ask for water at restaurants. Obviously, the benefits of this weren't just that the directly saved water, but the indirectly saved water of making people think twice about water usage. Regardless, I think most people like thinking in the concrete rather than the abstract, which makes it easy to shit on a specific person like Martin Shkreli, instead of the whole pharma industry.