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I definitely think thats part of the picture, but I feel presentation is part of it too. Google has spent a TON of time testing their ad formats to get the righ
by lftl 16y ago
I definitely think thats part of the picture, but I feel presentation is part of it too. Google has spent a TON of time testing their ad formats to get the right measure CTR without annoyance. I don't get the feeling FB has invested as much time in their format, and that they have a lot of options on improving ad performance while still not MySpacing themselves.
- dalore 16y agoActually it's not google doing that, but the advertisers on Google. Any advertiser worth his salt runs variations of the same ad. After a while you drop the one with lowest CTR and create another one. Keep doing this and you get a feel for what gives you the best CTR for you.
- smokey_the_bear 16y agoIf I see an ad I'm interested in on Google, I'll click it. That happened to me once on facebook, and I got dozens of pop up windows that popped under more when I try to close them. I don't trust then enough to click on one of their ads again.