I would go a step further and just not include ads at all. I released several iOS games and the market is just too tough to make money especially off adds. Inst

I would go a step further and just not include ads at all. I released several iOS games and the market is just too tough to make money especially off adds. Instead of likely collecting a few dollars the first few months (literally) , you may as well have a free beautiful game untainted by ads or monetization. If it really hits off I'm sure you can build in monetization, but from the beginning it's not even worth the extra time needed to integrate ads.